Here's how the crafting works.
1. Onboarding
The first step before diving in is to fill out the inquiry form. After reviewing your inquiry and picking the service you desire, we’ll set up a meeting in order to know more about you and your business need. After this meeting, I’ll send a project proposal, contract, and invoice for a deposit. Once that is signed off on and paid your project will be officially booked and we'll enter the planning/waiting stage before your project start date.
2. Discovery
Branding is more than just a Logo. Before we go in a visual direction, we have to get to the roots of your business and identify some key items such as:- Your Values
- Target Audience
- Brand Voice
- Vision & MissionWe will do this through a Discovery & Strategy session where I will guide our discussion through activities and questions to uncover that essential information. This foundation is what will allow us to make decisions on where the visual direction should go in order to appeal to the appropriate audience and portray the values and tone of your business.
3. Crafting
Now that we've constructed the foundations of your branding, I will craft 2 to 3 mood boards with slightly varied design styles for you to review. A mood board presents a collection of images that guide us in a visual path and the reasoning behind the style choices.And the Magic Started! We will start developing your Brand Identity from logo, lockups, palettes, typography, patterns, icons, mockups, and all the assets you need for your brand.
4. Launch
I am going to pack and send all files to you once receiving final approval on all design elements and payment. Everything you need is there from social media to websites.Now you’re ready to show your new branding to the world!